Social media is a hub of success and all great things, however, if you don’t know how to put it into good use, you will not benefit from its merits and the marketing platform it offers. It might be simple taking your business on a social media ride, but you need to be aware of what you should be doing and what you should steer clear off. So, here are six things at no point, should you do in a social media platform for marketing your brand.
Lack of social media marketing strategy
If you walk into social media unarmed, without paperwork on how you plan to implement it and widen your customer base. There is a high likelihood you will not benefit from the fruits of social media marketing. Many companies have been stuck in social media trying to make it work but because they did not strategize when they were beginning, it doesn’t work out for them. The most important thing to keep in mind here is that, you are not solely using it as a social platform but as a marketing place for your product and business, therefore, just like you consider other marketing strategies you have outlined before, sit down and make a plan of how to integrate social media marketing.
When you are managing multiple social media accounts, it can be overwhelming and confusing as well. You burden yourself with the task of ensuring that each and every account is well catered for and that it is working to the extent you would like. However, that shouldn’t be the case. If you made a marketing strategy, then you would know you need at most two accounts which you would extensively and solely use to market your product/business and attract a huge crowd of an audience that can be your customers in the next few. In addition to that, multiple accounts are time consuming and will make you ineffective as you don’t accomplish the agenda you would like to at the end of the day.
Inconsistency also referred to as spam posting involves when you rarely log in to your social media accounts to post on relevant information about your product and business. If you are the kind of person who thinks social media isn’t the right marketing tool and you ignore it by hardly connecting with your target audience, then you are just wasting your time. Nonetheless, if you are a content thief and you don’t take the time to provide new content every time you post on social media or use other people’s post, you are killing your business and brand reputation. People want to see someone who is dedicated to their work and provides them with new knowledge, high quality and unique, every time they log into their social accounts.
Neglecting target audience
In most business plans, you will find a boldly written phrase “know your target audience”. Many have succeeding in identifying themselves with their customers in terms of the gender and age bracket they are making their products for. However, it gets to a point that they are no longer concerned about them and are more focused on making more money. Well, if you have tested the waters on that, you will note that your target audience starts to become uninterested and avoid your products like a plague. Your target audience and customers in general are very particular and they like to feel that they are the best thing that happened to your business, which is actually true. So treat them as they should be and make sure you make yourself aware of what it is they are looking for and want.
Dismissing social media as ineffective
Well, not many people believe social media is a good platform for marketing their business or group. So, if you believe that it is not what you need and keep telling yourself that it doesn’t work, then that’s exactly what you will reap. However, the real truth and those who have tried social media marketing know is true, is that it is one of the best decision you would make to engage in social media marketing. The thing with social media is that every gender bracket is well represented so you will not lack an audience to attract. As long as you have a plan on using social media as a marketing tool, then you will find it is more useful than just a hub of social activities.
Overemphasis on your business and products
Yes, everyone wants to know who you are as an entity and what you are offering, but how much of it do you emphasis on? In social media platforms, people barely stand others who are always talking about themselves too much and not providing them with tangible evidence of the things that really matter to them. Once you have provided a good description of what your business does and the nature of your product and uses, keep updating it from time to time, but don’t overly invest your time in doing so all the time. If you have been doing that, you have been wrongly using social media and you should take a turn and learn to make it about the customers, what they want and ensuring they are fully satisfied at the end of the day.